All Heart had an upcoming fight that featured two of their boxers competing in a Rival Series match, John and Daniel Castro. With the fight upcoming, some promotion is needed online to help reach more people and sell tickets, and to help hype up John and Daniel. UTBC came in and produced 2 kinds of videos intended for online reach, hype videos and ads. The hype videos are designed to get lots of attention on social media. The ads where obviously designed to help sell the event through paid ads.

Target Audience: Boxing fans, Ogden locals

Picture Style: Bold and Moody

Editing Style: Quick paced, hard hitting